L’importanza dell’informazione nella nostra società contemporanea è enorme, così come spaventoso si rivela il potere concentrato nelle mani dei grandi media che gestiscono la costruzione della realtà.
Almost everything we know and go beyond the walls of our house, factory or office where we work and the narrow circle of our friends and our knowledge does not exist in its true nature, but one in which the media are considered to represent it.
A protest, a march, a demonstration, unless we have personally involved, will be part of our awareness only if the information has decided to inform us, otherwise we will be as if they never existed.
A project such as high-speed railway will be felt by us, useless, Malicious or strategic, depending on the various opinions that the experts and politicians have expressed through the media which are thus able to filter them in order to achieve the desired effect.
If we do not live in the Susa Valley are the media to reveal the identity and motives of the protesters and in accordance with the reality that the media represent us we consider them. Anarcho - insurgents, provocative, hooligans looking for any opportunity that allows them to vent their violence, or good people and honest citizens who peacefully defend their land ....
are newspapers and television stations to offer i parametri attraverso i quali leggere il mondo che ci circonda, individuare i buoni e i cattivi, separare i progetti utili da quelli sbagliati, considerare la validità delle scelte di ordine economico, ambientale, etico, scientifico, formarci un’opinione su tutto ciò che accade. Sono i giornali e le televisioni a fornirci le coordinate che ci permetteranno di entusiasmarci, preoccuparci, indignarci, emozionarci, solidarizzare, condividere, contestare, disapprovare, manifestare qualsivoglia genere di emozione funzionale alla realtà che ci viene rappresentata.
Ma i media non si limitano a plasmare e costruire la realtà a loro piacimento, essi sono in grado di decidere se un determinato evento è esistito o meno e possono operare in questo senso con molta facilità, limitandosi a rendere pubblica o ignorare una determinata notizia.
Tutto ciò che non viene rappresentato dai giornali e dalle televisioni, semplicemente non è esistito, tranne ovviamente per chi è stato direttamente coinvolto nell’evento.
Il controllo dell’informazione è perciò indispensabile all’oligarchia di potere, tanto quanto lo è quello della politica, solo attraverso la condiscendenza dei media è infatti possibile gestire l’opinione pubblica, costruire consenso e distruggere eventuali avversari.
In relazione a questa necessità ossessiva di mistificare mediaticamente il mondo reale, al fine di orientare l'opinione pubblica in maniera funzionale agli interessi superiori, anche il linguaggio sta cambiando in profondità.
Le parole non hanno più una valenza specifica funzionale al proprio contenuto, ma sono diventate gusci vuoti privati di un significato intrinseco, adatti non a rappresentare un concetto ma semplicemente a soggiogare emotivamente l’interlocutore.
Quante volte guardando la televisione o leggendo i giornali c’imbattiamo in concetti quali “strategicità di un’opera”, “necessità di sviluppo”, "Serving the goals of growth," vital to economic recovery "," democratization of a people "," recovery of competitiveness "," greater flexibility "," global market "," large infrastructure of international importance. "
These phrases, clichés, external effect that though lacking any real meaning, however, slow to the desired result, because we tend to be affected by the redundancy of the concept, without bothering to delve into its contents.
Who made the outside will never be able to explain why that particular work is the reason for the strategic or development needs, or the reasons for such a decision serves the vital objectives of economic growth or economic recovery. No one will be able to explain how it is possible to export democracy, what it really means to regain competitiveness, which is the international importance of infrastructure or why it is necessary to have more flexibility and what are the parameters of a global market.
Nevertheless, we will have the priority and metabolized the essential concept, accepting it as a necessary and indispensable.
Another example of packaging that every day is imposed on us by the misuse of words consists of those terms that are used as synonymous with modernity, while not in themselves any specific value.
Fast, great, global, sustainable, international, vital, strategic, EU, progress, future development, new growth, competitiveness, priority, are all terms that are
with repeated violence by the media in a incessant and obsessive different concepts to give a driver's good, beautiful and modern.
Again "development sustainable "," industrial ecology "," green growth "," clean production "," solidarity economy "," clean war "," globalization with a human face "are all terms that reveal contradictions in the attempt to attach a label or function social elements which by their very nature could never boast.
Building the myth of the omnipotence of technology, whether scientific or economic, it tries to propose as a remedy for the very cause of the disease, in view of a regressive and narrow view of man, understood only as a consumer, tube digestive system of the machine and gear production.
A gear that needs to be always well oiled and maintained, to continue to do a better job that the poor was assigned.
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